How to Use Hair Straightening Cream

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How to use hair straightening cream is undoubtedly one of the first questions that come to mind when you think of straightening your hair at home.

Using the cream is easy, but you have to do it right to get the best possible results.

In this article, you’ll see step by step how to use this type of product to produce celebrity-like straightened hair.

FYI, this post contains affiliate links. I earn a commission if you make a purchase at no extra cost to you.

Choose the Right Cream

You can agree that the best hair straightening cream is as important as the straightening process itself.

If you have slightly wavy or frizzy hair, I suggest you use a mild cream (such as the John Frieda Frizz Ease Straight Fixation Styling Crème), which can be used daily resulting in silky, smooth straight hair locks.

On the other hand, for natural, curly, or suborn hair, it’s better that you adopt a super-strong cream (like this Keratin Research Brazilian Keratin Blowout Straightening Hair Treatment) so that the powerful active chemicals in it relax your hair strands and straighten them quickly.

Wash and Clean Your Hair

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Once you have the right cream, start your hair straightening session by thoroughly washing and cleaning your hair [1].

Hair experts suggest not applying styling cream on unwashed hair since the result would be less than optimal.

Use a straightening shampoo (I recommend the OGX Ever-Straightening + Brazilian Keratin Therapy Shampoo) to wash away debris and dirt from your hair locks and build an excellent base for your upcoming straightening process.

Towel Dry Your Wet Locks

For better results, apply the straightening cream on damp hair; after washing them, use a microfiber towel to soak away all the excess water from your hair.

Then lightly brush through the strands to make sure that there are no knots or tangles in them.

READ MORE: DIY Permanent Hair Straightening Cream at Home

Divide Your Hair Into Small Sections

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You have to absolutely avoid grabbing a chunk of your hair and start applying cream to it.

Namely, you must section off all your hair into several parts to ensure that the solution is applied to each hair strand for uniform straightening results.

Additionally, use a rat tail comb like this Scalpmaster Nano Rat Tail Comb to separate the strands and secure each section with a clip for easier cream application.

Apply the Hair Straightening Cream

Now it’s time for the most important step, applying the straightening cream.

Take a small amount of cream in your palm (you can always build up if you need it) and apply it to the selected section of hair starting from the roots (3/4 inch away from the roots) to the ends.

Run your finger through your hair to spread the product evenly.

Repeat the process to cover all your hair with the styling cream and comb through them again, distributing the solution throughout your locks.

Let the Cream Sit

Let the Cream Sit

Once you are done applying the cream, let it sit for 20-30 minutes, depending on your hair’s condition.

While for sensitive, color-treated hair, 20 minutes is more than enough, you have to let the production process longer if you have thick, curly hair locks.

Remember not to put on any clips or lay down while the cream is still there (on the manes).

Wash the Hair Again

After letting the cream rest on your hair long enough, it’s time to wash it off; using lukewarm water, wash your hair to make sure that every bit of the product is washed away.

Note: do not use a shampoo or conditioner at this stage.

Again using a microfiber towel (I prefer the DuraComfort Essentials Super Absorbent Microfiber Hair Towel), gently tap your hair and remove the excess water.

Do not rub the hair since it might damage the strands and cause potential hair loss [2].

CHECK: L’oreal Hair Straightening Cream Side Effects

Blow Dry and Finish Off

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When your hair is damp, start drying it with a blow dryer. While using the dryer (such as this Remington D3190 Damage Protection Hair Dryer), start pulling the hair strands with a round brush to straighten them with a natural finish.

If you are aiming for a more professional, pin-straight result, use a flat iron to straighten your hair after you are done drying them properly.

Here’s a quick video for a recap.

How To Use Hair Straightening Cream

1. Moore K. Everything You Need to Know About Hair Loss [Internet]. Healthline. Healthline Media; 2012. Available from:

2. Hoffman M. Picture of the Hair [Internet]. WebMD. WebMD; 2010. Available from: