About us

Beauty Tools

With a plethora of beauty products on the market, it can be challenging to pick the ones that suit you best.  At InStraight our goal is to help you achieve your perfect definition of beautiful. 

Therefore, we feel compelled to deliver outstanding content to inspire you to feel and stay beautiful. So, what’s your definition of beauty? 

Beauty Tools

Our Team

edith russo

Edith Russo, Owner

Edith, owner of InStraight and Those Graces, is a self-made entrepreneur with a keen business sense and a background in both cosmetology and esthetics. Her 5 years as an esthetician helped her develop a real knack for coming up with new ideas to anticipate her readers’ needs and help solve all their toughest beauty and skincare problems. 


📨 : Edith{ at } Instraight.com

lily scott

Lily Scott, Editor & Writer

Lily is the Editor-in-Chief and one of the writers here on InStraight. Growing up with thick hair that has a mind of its own, she’s always been passionate about finding the gentlest yet most effective products to help tame her wild mane.  FOLLOW HER on FACEBOOK.

📨 : Lily{ at } Instraight.com


Martina, Writer

Martina is a graduated Doctor of Dental Medicine with a huge obsession for anything beauty-related. Her freelance writing started out as a creative outlet and turned out to be a full-time job. If you have any beauty questions, the chances are Martina has the answers. Follow her on LINKEDIN , INSTAGRAM


Olaf B, Writer

Olaf Bieschke is a senior year medical student from Charité University of Berlin in Germany. He has gained professional experience in various hospitals and offices in Germany, Belgium, France, Poland, Brazil and Spain. Currently working on a dr. med. title thesis in neurosurgery. Follow him on LINKEDIN AND FACEBOOK


Sylvia, Writer

Sylvia is one of the most joyful people you’ll ever meet. She is a high advocate of self-love and encourages women to take care of themselves both mentally and physically. She loves girly talks especially salon talks (a little gossip doesn’t hurt) and spends most of her free time on skincare or hair care. Find her on LINKEDIN


Luisine, Writer

Lusine is a fresh young writing enthusiast who loves to share tips about beauty, skincare, and so many other things. When she’s not writing, you can find her snuggled up with her dog Benji binging on Netflix. She’s also into cooking and yoga. Follow her on FACEBOOK and TWITTER

Lovella Sitoy

Lovella, Writer

Lovella is a passionate writer who strongly believes that “beauty is merely a reflection of loving yourself.”   When she’s not busy writing, she loves exploring and learning about new cultures. Find her on FACEBOOK


Kelsey, Writer

Kelsey is a blogger at Bakemesomesugar.com. When she is not spending time in the kitchen, she am outdoors enjoying the sun and playtime with her son and husband. Find Her on LINKEDIN and FACEBOOK

Stay In Touch

Stay in touch

Contact us:

info { at } Instraight.com