With a plethora of beauty products on the market, it can be challenging to pick the ones that suit you best. At InStraight our goal is to help you achieve your perfect definition of beautiful.
Therefore, we feel compelled to deliver outstanding content to inspire you to feel and stay beautiful. So, what’s your definition of beauty?
Our Team

Edith, is the owner of InStraight and Those Graces, is a self-made entrepreneur with a keen business sense and a background in both cosmetology and esthetics. Her 5 years as an esthetician helped her develop a real knack for coming up with new ideas to anticipate her readers’ needs and help solve all their toughest beauty and skincare problems.
FOLLOW HER on LINKEDIN and FACEBOOK
Contact her via email: [email protected]

Lily Scott, Editor & Writer
Lily is the Editor-in-Chief and one of the writers here on InStraight. Growing up with thick hair that has a mind of its own, she’s always been passionate about finding the gentlest yet most effective products to help tame her wild mane.
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Contact her via email: [email protected]

Martina, Writer
Martina is a graduated Doctor of Dental Medicine with a huge obsession for anything beauty-related. Her freelance writing started out as a creative outlet and turned out to be a full-time job. If you have any beauty questions, the chances are Martina has the answers.
FOLLOW HER on LINKEDIN and INSTAGRAM

Olaf B, Writer
Olaf Bieschke is a senior year medical student from Charité University of Berlin in Germany. He has gained professional experience in various hospitals and offices in Germany, Belgium, France, Poland, Brazil and Spain. Currently working on a dr. med. title thesis in neurosurgery.
Follow him on LINKEDIN and FACEBOOK
Contact him via email: [email protected]

Sylvia, Writer
Sylvia is one of the most joyful people you’ll ever meet. She is a high advocate of self-love and encourages women to take care of themselves both mentally and physically. She loves girly talks, especially salon talks (a little gossip doesn’t hurt), and spends most of her free time on skincare or hair care.
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Contact her via email: [email protected]

Luisine, Writer
Lusine is a fresh young writing enthusiast who loves to share tips about beauty, skincare, and so many other things. When she’s not writing, you can find her snuggled up with her dog Benji binging on Netflix. She’s also into cooking and yoga.
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Contact her via email: [email protected]

Lovella, Writer
Lovella is a passionate writer who strongly believes that “beauty is merely a reflection of loving yourself.” When she’s not busy writing, she loves exploring and learning about new cultures.
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Contact her via email: [email protected]

Leneha, Writer
I’m just a girl who likes to review everything. I have a sensitive and very dry skin type. Miss Nail Art 2014! Loves makeup & skincare.
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Contact her via email: [email protected]
Stay In Touch

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Address: 701 Pine St, Nicollet, MN 56074, USA
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Edith is a self-made entrepreneur with a keen business sense that others admire and a total “can-do” attitude. She’s always coming up with new ideas to anticipate her readers’ needs and help solve all their toughest beauty and skincare problems. You can find more about her Here.
FOLLOW HER on Linkedin and FACEBOOK and ThoseGraces Beauty Blog