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Best Hair Straightening Cream 2020 – The Ultimate Buying Guide

The appeal of straight hair has never lost its way into the trend, and it’s very much unlikely that it ever will. Since you’re reading this article, I bet you totally agree with me. And that’s why we’ve got so many variations of flat irons around us as we never seem to compromise even a bit when it comes to the sleek straight appearance of hair that we always find adorable.

Featured Image of the Best Hair Straightening Creams

But these days, with everyone on the run, and too little time to spend on taking care of hairstyle concerns, we often tend to look for a quicker alternative that would not compromise the appearance of our hair.

Luckily, we now have hair straightening creams around the corners that not only help us achieve similar results like that of a flat iron within minutes but also ensure all-round hair care with far better comfort.

In this article, we have reviewed three of the best hair straightening creams in the market, along with in-depth discussions on everything about the haircare product. So stay along.

At a Glance

Before going into our thorough discussion, let’s have a quick sneak-peek at our top recommendations.

L’Oreal Paris Advanced hairstyle BLOW DRY IT Thermal Smoother Cream
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L’Oreal Paris Advanced Smooth Intense Xtreme Straight Creme - Small INS901
Keratin Express Daily Keratin Treatment Heat Protective Cream
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Keratin Express Daily Keratin Treatment Heat Protective Cream - Small INS901$$
GHD Straight & Tame Cream
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GHD Straight & Tame Cream - Small INS901$$
Keratin Complex Infusion Therapy Keratin Replenisher
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Keratin Complex Infusion Therapy Keratin Replenisher - Small INS901$$

Hair Straightening Creams Buying Guide

What Is Hair Straightening Cream?

Whenever we talk about hair creams, we tend to think of those styling creams that de-frizz your hair or smoothens out the strands for a stylish wet look. But when it comes to hair straightening cream, the scenarios get a bit more complicated since its purpose is further stretched compared to that of typical hair cream.

Just like the name suggests, a hair straightening cream’s key purpose is to straighten your hair. Now again, this might remind a few of the hair rebonding creams that are used in the salons for permanently straightening hair along with chemical treatments. Shiseido Professional Crystallizing Hair Straightener, L’Oreal X-tenso Straightener Cream, and Glatt Schwarzkopf Permanent Straightener Cream are a few mention-worthy names among such kind of products.

But, when using the term “Hair Straightening Cream,” it generally refers to a temporary yet efficient styling solution that helps achieve straight hair instantly without necessarily having to use a flat iron.

Yes, you’ve read it right. Using a hair straightening cream, you can give your hair the lustrous, shiny, straight effect in no time whenever you’re up for a fling without any hassles or changes in your natural hair texture.

How Does It Work?

Using Hair Straightening Cream - INS901

Hair straightening creams are heat activated. Meaning, they start their magic once you apply heat over them. And these heat outflows are to be applied through a blow dryer.

Let’s clarify how it happens.

These creams contain a few particular heat-sensitive ingredients that need to be taken up to a particular temperature level for becoming capable of doing what they are meant to do. And when they reach that heat level, from a brittle, stiff state, they take a fluid flowing, smoother form. Then they keep sliding up and down through your hair shafts to give a thorough coverage and improved smoothness, instigating a straighter effect.

Similar to the typical blowdry lotions, these temporary hair straightening creams translate into leave-in hair conditioners that produce the best outcomes when the heat is applied. And the end result may last beyond a day or more depending on the quality of the product.

Who Is It for?

These artificially synthesized hair straightening creams are developed specifically to deal with the everyday hustle women face regarding their frizzy, unruly wavy or curly hair. And with the need evolving into haircare demands for every hair type and condition, the chemical engineers behind these products have worked a way out to make it suitable for all aspects.

Hair straightening creams specifically help those busy women with tight schedules having little or no time to spend on hair straightening to maintain their hair care. It helps them deal with frizz problems, and the problems they face with their stubborn natural curls where smooth and straight hair is what they prefer most in particular contexts.

But on top of that, it allows you to achieve such styles without going through any cruelties like harsh chemical treatments, rebonding process, and even flat irons. Meaning, you’ll always get to choose how you want your hair to look without having to sacrifice your hair’s natural texture.

Moreover, if the idea of spending money and time on expensive heat protectants doesn’t seem to entertain you despite your craving for straight hair, there’s no better a solution for you than a hair straightening cream. Since most of these products offer heat protection, you can save yourself a lot of hefty bucks as well as the related hassles thereby.

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What to Look for in a Hair Straightening Cream?

With several variations of hair creams available in the market, the task of choosing the right product for hair straightening can be baffling for sure.

Your first concern should be avoiding hair creams that are used for the permanent rebonding process since most of them also come labeled as hair straightening creams. After all, you are not going to abandon your natural hair texture for good. So you first need to make sure that you choose a cream that claims to serve for a temporary purpose.

Again, although all the hair straightening creams do the job of straightening your hair, they don’t provide the same results, and neither do they last equally long enough. So you must be well aware of the ingredients necessary for hair straightening as they play the key part in delivering the desired results.

Many straightening creams require no heat application, but they still work best when the heat is applied through a blow dryer. Therefore, one of your prime concerns should be choosing a hair cream that protects your hair from heat damages as well.

Let’s now explain all these factors in detail. We’ll focus on the essential ingredients and how they make the difference.

Concern 1: Building-up the Straight Structure

Straight Hair Structure - INS901

This is undoubtedly the reason why you’ll be applying a hair straightening cream. You need to lay the temporary foundation, so your wavy or curly hair starts picking up the straight effect.

Resolving Ingredients

You’ll be looking for non-surfactant copolymers to do the best favor in this regard. There are several such ingredients found across various hair care products that are meant to perm-up your hair. But unlike those of hair rebonding creams, styling gel, or setting sprays, you’ll be better off with something milder.

For this particular necessity, PVM/MA Copolymers can precisely serve your hair in the way it should. These mild copolymers work as temporary yet sturdy fiber binders to lay the straight structure beneath the core of your hair. Down under your hair cells, they bind the fiber molecules to stiffen up the wavy strands for a straighter build without damaging your scalp.

Concern 2: Making It Strong and Lasting

Making Straight Hair Strong and Lasting - INS901

What’s the use of a hair straightening cream if your hair remains feeble and the effect saps away before the end of the day?

Resolving Ingredients

To uphold the strength of both your hair and the newfound structure, you need to provide it with a good level of elasticity. With more elasticity down the cores, your hair becomes less prone to quick alterations like wrinkles, crinkles, and dents.

And when it comes to adding elasticity, what can serve better than your hair’s intrinsic building blocks? It refers to Keratin protein, which is such an inherent element of your body that also builds up your nail and skin apart from the hair.

With more Keratin protein, you add to your hair’s elasticity ensuring it retains the straight effect for much longer before your hair reverts to its initial state.

Hydrolyzed wheat protein is another health-boosting ingredient for hair that you won’t want to miss out on in your hair straightening cream. It’s an element that is rich in amino acids and peptides. It penetrates deep down the hair shafts to protect your hair cuticles and boost the potency of the cell components responsible for upholding the hair structure. Also, it provides nonstop covering over your hair to make its texture smoother.

If you want your hair to hold on to its straight look beyond the party, night-out, or office hours, you’ll have to make sure your hair cream contains these two essential ingredients.

Concern 3: Suppressing the Reversions

Since these creams are made for temporary straightening purposes, the mixed solutions are placidly mild, unlike hair masks or rebonding creams that contain heavier dissolutions to impede the reversion process of the natural texture.

But it’s still necessary for your hair cream to have the ability to block rapid reversions, so your hair doesn’t get back to its inherent appearance any time soon.

Resolving Ingredients

The main reason behind your hair reverting back to its inherent look is the related microorganisms that tend to bring back the curls. So, to ensure a satisfactorily lasting straight effect, you’ll need something that temporarily blocks that process.

Cetrimonium Chloride - INS901

Among a few numbers of ingredients that are capable of doing so, Cetrimonium Chloride is worth mentioning here. With its affable growth blocking properties, it fends off the recurring curls to maintain a lasting effect. Besides, it works as a rinse-friendly emulsion that allows easy rinse offs of the straightening cream whenever you feel the urge.

Another reason why you may not often get the desired lasting effect is the high rate of moisture retention of your hair straightening cream. When a hair strand holds on to the added moisture from the watery properties of the hair cream, it tends to get crinkled as soon as the moisture starts to wane away.

Acrylic Acid or VP Crosspolymer can provide the required inhibition in this regard. Both of the ingredients contain several cell thickening properties that make sure of a balanced moisture level throughout your hair shafts, and your hair achieves enhanced stability overall.

Concern 4: Preserving Your Hair Color

Preserving Your Hair Color - INS901

As a leave-in conditioner, hair straightening cream requires extra attention when applying. More specifically, when you leave it on your hair, chances are that it will smudge over your natural hair color after you blow-dry it. This is likelier to occur especially when the cream is thicker and tends to stick to your hair strands.

Resolving Ingredient

To preserve your hair color in such circumstances, your hair cream needs to be water repellent and it must be capable of evaporating quickly so that it doesn’t stick to your hair for a longer period and gets absorbed easily.

So make sure your hair cream contains Cyclopentasiloxane. It’s a soft silicone component, unlike the heavy ones of its kind, which increases the water repulsion capabilities of the cream solution to make it evaporate from your hair as soon as it takes up the necessary portion of nutritions from the mix.

More so, it’s an ideal detangler that helps glide through your hair effortlessly. Meaning, it makes the application and distribution of the cream to become a piece of cake.

However, in many cases, it’s late evaporation doesn’t come out as the only reason behind your hair’s loss of color. Often, it’s the heavy watery solution of the cream itself that causes such damage through various fungi and bacteria.

You can assure yourself of this issue completely if your hair cream contains Phenoxyethanol. It’s a cosmetic preservative that has been taking care of harmful skin borne scroungers for decades. And you can expect it to provide similar protection without worries. Besides, this element is also well-renowned for its unique rose-like scent, which efficiently eliminates any chances of unpleasant odor as well.

Concern 5: Nourishment, Adding Shine, and Fighting the Frizz

Shiny Straight Hair - INS901

If your dull, frizzy curls seem ever so stubborn to tame, and you feel the urge to fight it off for good, your hair straightening cream can do such a miracle for you. Make sure the product contains any of the following two ingredients.

Resolving Ingredients

Firstly, it’s Argan oil, which is also referred to as “Liquid Gold” by many professionals for its exceptional nourishing capabilities. It carries a substantial amount of lubricating elements down beneath your cuticles and the hair inside your hair strands such as hydrolyzed amino acids, essential polymers, and catatonic molecules. Together they fend off the static and roughness for the longer term while upholding your hair’s straightness and uplifting the overall texture.

And besides adding stunning smoothness, shine, and luster, Argan oil provides excellent protection out under the sun with its inherent anti-UV properties.

Secondly, it’s Aloe vera that can do a decent job by brilliantly adding suppleness and sheen to your hair shafts. The well-renowned “panacea” is highly enriched in vitamins A, C, and E, along with a few essential fatty acids and fatty acids required for improving the hair texture.

You may not get as brilliant results as with Argan oil, but Aloe vera will surely up the health and appearance of your hair by a notable margin by efficiently fighting off frizzes and statics beyond humid weather.

Concern 6: Heat Protection

It might concern only a few since most hair straightening cream hardly requires a significant amount of heat application. But the fact that you need to blow-dry your hair when your hair is still wet, you should not overlook the concerns regarding heat damage.

Resolving Ingredient

To resist the heat (no matter how minimal it is) your hair straightening cream should be capable of shielding your hair strands with a heat-protective coat.

Dimethicone - INS901

We suggest Dimethicone in this regard. It’s a highly effective silicone compound used vastly across various hair care products, including heat protectants for its heat-reflective characteristics. It coats your hair cells with a water barrier to bolster your hair’s defensive unit.

However, you should keep in mind that you’re not supposed to go for a hair straightening cream that contains a high percentage of Dimethicone. It boasts several components that tend to make it stick to your hair and weigh the strands down. Make sure its presence does not exceed the range of 5-7% of the concentration level.

A Few Additional Ingredients to Look for

The Must-haves of an Ideal Hair Straightening Cream

From our discussion so far, you must now have a clearer understanding of the essential ingredients of a hair straightening cream and how their presence is so vital to get the best service possible.

Let’s now outline those key ingredients for you. Have a glance at the list below and compare.

Top Hair Straightening Creams

Now, despite having a comprehensive understanding of the essential ingredients, the task of finding a perfect hair straightening can still be daunting enough. Since the market, both online and offline, are huddled with countless of such products, you may get well-frustrated.

Over the years, Garnier, L’Oreal Paris, Drybar, Wella, Schwarzkopf, PHYTO Phytokératine, Giovanni, Osensia, John Freida have been the most notable brand names to have produced their own line of hair straightening creams. But again, you’ll be wise to compare the quality and essential ingredients of the product, instead of trusting the brand name only.

Here, to spare you the tedious quest, we have reviewed three of the best-rated hair straightening creams in the market, having gone through all their nitty-gritty. But before diving into the reviews, let’s take a look at their comparative overview in the chart down below.

A Comparative Chart for Clarification

Key IngredientsL’Oreal Paris Advanced Smooth Intense Xtreme Straight CremeKeratin Express Daily Keratin Treatment Heat Protective CreamGHD Straight & Tame CreamKeratin Complex Infusion Therapy Keratin Replenisher ORIBE Straight Away Smoothing Blowout CreamAveda Smooth Infusion Glossing Straightener
PVM/MA CopolymerYesYesYesYesYesYes
Keratin ProteinYesYesYesYesNoNo
Hydrolyzed Wheat ProteinYesYesYesYesYesYes
Cetrimonium ChlorideYesYesYesYesYesNo
Acrylic Acid/VP Crosspolymer YesYesYesYesYesYes
Argan Oil/Aloe Vera ExtractArgan OilArgan OilAloe Vera ExtractAloe VeraAloe Vera ExtractAloe Vera Extract

L'oreal Paris Advanced Smooth Intense Xtreme Straight Creme

Ranking Position: 1
Our Opinion: Our Top Pick

This exceptional hair straightening cream from L’Oreal’s Intense Xtreme line tops our list for the unique Oleo Keratin protein compound it contains. With several state-of-the-art characteristics, it gives you a short term Keratin treatment experience at the ease of home regardless of your hair type.

The unique keratin compound works up to five times more efficiently than regular keratin protein elements found in typical hair care products. This super effective ingredient is also translated as L’Oreal’s secret weapon that flawlessly delivers the haircare restoratives your hair is craving for. By adding unmatched elasticity and essential nutrients, it gives new life to distressed hair tresses within minutes to make it last beyond your expectation.

For ensuring flawless straightness that takes after those of naturally straight hair, the cream is highly rich in PVM/MA Copolymers. It begins its meticulous job of laying the structure as soon as it reaches your hair medullary.

And thanks to the inclusion of high-grade concentration of Cyclopentasiloxane in it, that not only expedites the whole process but also adds exceptional glide and making it evaporate fast. So you leave no chances either of a sticky feel or hampering your hair color. Besides, the minutely refined Phenoxyethanol will make sure of a bacteria-free scalp, eliminating any fungi growth in the process.

A generous share of the percentage in this product is aggrandized with original Moroccan Argan oil. When the goodness of this precious element never tends to end, you can assure yourself of the most decently nourished hair shafts completely free of frizzes, statics, breakages, or dents.

The product also contains top-grade wheat proteins that have been collected from the most delicate hydrolysis process. It ensures the super strength of the straightened tresses with eye-catching smoothness.

But the most gracious thing about this hair cream is its incredibly lasting results. You can expect your hair’s straightness to last even beyond the first shower after having styled your hair.  It’s the longest-lasting service you can ever get from this kind of product.

The creamy concentration is highly enriched with a highly-effective Cetrimonium Chloride and Acrylic Acid combination that makes it possible by suppressing all the possible reversions while maintaining a proper moisture balance all throughout your hair.

No matter how porous your waves are, you can expect nearly similar results of a Keratin treatment at home with this hair straightening cream. With the inclusion of just the right amount of Dimethicone, it makes sure of all the other vital elements to reach the proper nutrition beneath your hair’s core while also protecting it from the heat you’ll apply.

And lastly, you’ll adore L’Oreal’s trademark soothing smell apart from all these trendsetting benefits. With the breathtaking harmony of so many essential medications, along with the misty aroma, this excellent product has to be the finest hair straightening cream you’ll come across.

Keratin Express Daily Keratin Treatment Heat Protective Cream

Ranking Position: 2
Our Opinion: Our First Runner-Up

We have another hair straightening cream that is graced with the goodness of Keratin. Despite being edged by L’Oreal’s Oleo Keratin formula, this highly competent product ticks all the boxes on our list of essential ingredients.

First off, to justify its name, it contains a generous share of PVM/MA Copolymer, unlike sturdier Keratin treatment creams having formaldehyde or harsh chemicals such alike. Meaning, you can use it regularly on your hair without having to worry about the damaged scalp. And it suits every hair type, be it roughly coarse curls or finely delicate waves.

The cream may not contain the Oleo Keratin formula like the product we have reviewed above, but it comes with one of the purest Keratin oil out there. It provides exceptional elasticity to your hair strands along with a matched aftermath like a professional Keratin treatment at least until your next shampoo.

But what it does better than such treatment is, providing similar results without foaming up your hair shafts. A high-grade concentration of Cyclopentasiloxane makes sure of nonsticky hairstyling experience, where the Phenoxyethanol in it helps you get rid of any potential occurrences of hair color damage.

Fighting off frizz and roughness is one of the main focuses of this quality hair cream, and that’s why a larger portion of its concentration is occupied with original Moroccan Argan oil. Since it has been paired with Cetrimonium Chloride and Acrylic Acid, you can be assured of satisfactory retention of your hair’s newfound straightness apart from elegantly nourished hair shafts.

This haircare solution also stands out as a heat-protective cream, just like the name suggests. Apart from the essential Dimethicone, it comes with several other heat-defensive soft silicone compounds to ensure complete protection from heat. It withstands up to 450ºF of temperature to allow flat ironing for those who feel the necessity. But with the degree of deep conditioning it provides, we highly doubt if you require such an action.

GHD Straight & Tame Cream

Ranking Position: 3
Our Opinion: Our Second Runner-up

To a lot of people, the name GHD itself is quite self-explanatory when it comes to quality and trust. And this particular hair care product has made our list through its practical excellence apart from the brand name.

Unlike the previous two products we have reviewed above, this GHD hair cream does not come with Argan oil. It’s the sole reason why it sits third on our list. But apart from this, the elegant product comes with all what it takes to be called an efficient hair straightening cream.

The absence of Argan oil hardly becomes a shortcoming since the cream contains the best of the Aloe extracts out there. The essence is highly rich in essential vitamins and fatty acids to fight off your frizzes for good. And it’s highly capable of adding suppleness and sheen to your hair with the anti-oxidants it brings along.

It makes sure your hair fiber is well-bound for a lasting straight look, thanks to the hydrolyzed wheat protein it contains in profusion. And to add to your hair’s flexibility and strength, the creamy mixture has been incorporated with ample Keratin infusion. It ensures a flawless overall balance to both fine and coarse tresses.

Once you’ve applied the cream, it’ll hardly leave any chances of excess moisture throughout your hair shafts as the VP Crosspolymers repels any watery stance effectively. Also, a notable presence of Cetrimonium Chloride fends off stubborn curls to recur anytime soon. You can expect to enjoy flawless straightness for a whole day.

The implementation of Cyclopentasiloxane eliminates any possibilities regarding sticky sensation within the hair shafts while the presence of Phenoxyethanol invokes a rosy aroma that’ll make your hair styling experience all the more delightful.

Keratin Complex Infusion Therapy Keratin Replenisher

Ranking Position: 4
Our Opinion: An Alternate Preference

You may also want to take a look at this Keratin Replenisher from Keratin complex, the fourth choice in our list, especially if you prioritize time-saving blow-dry sessions more than anything else besides straightening out your wavy tresses.

It may not match the nourishing capabilities of the products we’ve discussed so far since it’s devoid of Argan oil and contains too little a percentage of Aloe extract in it. Still, it does come with the company’s signature Keratin infusion. And it’s one of the finest of its kind that’s regarded as a charming ancillary to expensive Keratin treatments.

The deficit of Aloe has been taken care of by a generous amount of Soy protein. Its incorporation with Cyclopentasiloxane makes the cream moisture-rich yet highly lightweight and blow-dry friendly. It explicitly suits those delicate hair strands that require daily drying sessions. And at the same time, it cuts off the necessity of both higher heat flows and longer dry times.

With lesser time consumed in drying, the heat damage concerns should be pretty much in check. Nevertheless, the product ensures you of further protection with the inclusion of Dimethicone in it, which also sets the seal on the cream’s other vital elements. For instance, it helps preserve the effectivity of the VP Crosspolymers in it, which replenishes your hair’s moisture for the proper balance.

A large share of the creamy solution contains a perfect combo of refined PVM/MA Copolymers and Hydrolized Wheat Protein. It cuts down the concerns of a proper hair straightening job while also making your hair strands more elastic and resilient with the aid of its first-rate Keratin infusion.

While the cream is already lightweight and full of glides, the addition of Cyclopentasiloxane and Phenoxyethanol makes it safe for your scalp as well. Together, they eliminate the slightest of possibilities of fungi growth around the hair roots while preserving your hair color as well. Besides, the combo is assisted with Rosemary leaf extracts that calm your pate, entailing a satisfactory styling experience.

And don’t let the fast evaporation of the cream fool you by any means if you’re worried about the longevity of the straight effects. The concentration is blessed with an adequate portion of Cetrimonium Chloride that confidently resists the potential reversions in your hair structure to retain the straightness for much more extended periods.

Two More Alternatives

ORIBE Straight Away Smoothing Blowout Cream

This Straight Away hair straightening cream from Oribe is made to deliver splendidly smooth tresses when you apply a high-speed flow of heated air. So it may not produce the same results on fine hair as it would on thick hair since you should not be blowing out that heavily on your fine tresses.

Another concern about this product that made us keep it outside of our top recommended list is the absence of Keratin in it. So you can not expect it to provide your hair strands with a similar strength, stability, or lasting effect as the three of its rivals we have reviewed above.

Besides, you’ll be wise to apply not so generous amount of cream throughout your tresses since a large percentage of Dimethicone in the mix can make your hair feel a bit sticky.

Apart from these issues, the hair straightening cream is good enough to use on your hard to tame curls as it contains the other vital elements that we’ve outlined. Most notably, it comes with the finest Aloe vera extract that can efficiently heal the dents and kinks of your brittle hair.

Aveda Smooth Infusion Glossing Straightener

This smooth infusion straightening from Aveda the last product on our list, which is mostly known for providing exceptional glossy, smooth results. However, you have to consider a couple of its drawbacks before giving it a go.

Like the Oribe Straight Away Blow Out cream we’ve discussed above, this straightening cream lacks the essential Keratin Protein. So consequentially, you’ll not be able to achieve the matched results as our top three would produce.

Besides, the absence of Cetrimonium Chloride means you can not expect it to last throughout the entire day, especially when you have stubborn curls, as it’s possible that they’ll find a way out to resurface before 5-6 hours.

But the product is highly competent when it comes to adding stunning luster to your hair shafts for it’s highly rich in pure Aloe extracts, guar beans, and maize. The inclusion of high-grade Phenoxyethanol makes it a great anti-bacterial solution that can efficiently fend bad odor off your hair and scalp. Also, it’s highly capable of uplifting the color of your hair when used regularly.

Final Say

Hair straightening creams are the best at-home haircare solution that provides convenient and reliable hairstyling options in any circumstances at the ease of your home. Besides, for their easy-to-use packaging and portability, they can be your perfect hairstyling buddies when you’re on the go.

And those who regularly flat iron their hair will find no better an efficient and hassle-free alternative than a hair straightening cream.

So wait no more. Grab the one you prefer from our reviews on the best hair straightening creams, and grace your hair almost effortlessly.